Radio Yuuyum DJs say language is endangered while culture is exploited.

It’s all there, laid out in the popular vernacular of Mexico. The Mayan Riviera. Mayan food. Mayan pyramids. Mayan traditional clothing. Mayan people. Mayan design, etc. But while the Mexican government has done a tremendous job at promoting Mayan cultural heritage for the consumption of both national and international tourism, there are members of Yucatán’s Mayan community who see hypocrisy in spreading the term Maya without any focus on preserving the Mayan language.